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1 - Students Participation Pattern in Sport for all Based on Theory of Planned Training Behavior
mohammad ali ghareh Naser Zardi

the goal of this research was presenting students participation pattern of Payame noor university in public sports based on theory of planned training behavior. The research was descriptive study that was done in a survey method. The statistical population consisted of More

the goal of this research was presenting students participation pattern of Payame noor university in public sports based on theory of planned training behavior. The research was descriptive study that was done in a survey method. The statistical population consisted of students of Payame Noor University in the academic year 94-95. Statistical sample according to Morgan table was 384 people Which were selected by multi-stage clustering. The measurement tool included a modified behavioral scale of planned behavior. validty&Reliability if questionnaire were comfirmed. For inferential analysis of collected data used by Amos software and spss software version 18. The results of stepwise regression model showed that 46% of total changes in the level of participation in sport for all is dependent on three variables ; Attitude , behavior control and sport for all. Good fit indicators of Research model showed that The proposed model is well suited that means that the theory of the pattern of planned behavior can explaine student participation in sport for all. So it is suggested that sports devices to strive about doing tricks In order to strengthen the attitude , mental norms and perceived behavior controlling , along with other influential factors of Participation in sport for all, Including the provision of hardware and software infrastructure , access , financial issues , etc. to institutionalized sport for all in students. Manuscript profile
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2 - Presentation of the Effective Factor Principles of the Content of a Printable Advertising Message Based on the Phenomenological Approach
nima shojaei Kambiz heidarzadeh Ahmad Rousta

The purpose of this study is to present a model of the effective factors of the content of a printed advertisement message based on the phenomenological approach. In this research, the phenomenological method has been used. In this study, employees of the I-Soda Company More

The purpose of this study is to present a model of the effective factors of the content of a printed advertisement message based on the phenomenological approach. In this research, the phenomenological method has been used. In this study, employees of the I-Soda Company were interviewed as interviewees, with an interview with 4 people, theoretical saturation. To confirm the reliability of the study, raw data was presented to compare the construction of the theory with raw data. Audit techniques have also been used and the angle method has been used to assess validity. The results of the extraction of concepts, categories and themes from four interviews with managers and chocolate industry activists have led to identifying the variables (themes) and the components of each variable from the viewpoint of the activists and industry managers. Also, given that all the interviewees are among the activists in the company, they will be more reliant on the results obtained from interviewing the subjects. 9 The determinant component of the content (content) of the message is the following: Advertising attitudes, Brand Attitudes, Attitudes toward the Manufacturing Industry, Attitudes toward the Market, Attitudes towards Packaging, Attitudes towards Imports, Attitudes towards Exports, Attitudes to Shopping , Attitude towards consumption. Manuscript profile
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3 - The ethical compatible of a conceptual model for promoting the determinants factors for retention of professional staff Case Study: National Oil Company
gholamreza amjadi Karamallah Daneshfard Amir Hossein Mohammad Davoudi

The purpose of this research is to identify the determinants factors of rtention of professional staff at the National Oil Company. This research is carried out in a qualitative and exploratory approach. For this purpose, after reviewing the literature and theoretical f More

The purpose of this research is to identify the determinants factors of rtention of professional staff at the National Oil Company. This research is carried out in a qualitative and exploratory approach. For this purpose, after reviewing the literature and theoretical foundations, this research determines the determinants factors affecting retention of professional staff and the initial model of research is that set and after the implementation of the Delphi technique in three rounds the final model of the study was prepared. The experts of this research consist of 15 N.O.C managers and 15 university faculty members selected through targeted sampling. Validity of Delphi questionnaire was used to determine the validity of the content and validity of the scribes and also to determine the reliability of the theoretical saturation method. In first and second steps of Delphi, a number of indicators such as social support, … and several other indicators with an average of less than 4.5 were excluded from the model and the rest of Indices were provided to the experts, which was approved at this stage. The result of this assessment led to the confirmation and finalization of the general framework of the conceptual model of research. Findings show that organizational, individual and cultural factors affect the mediating variable "employee’s attitude" and the most frequent is the effect of organizational factors on employees' attitude. Also, these factors affect the "retention of employees" as the criterion variable Manuscript profile

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List of Articles attitude